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The investment industry is composed of a wide variety of firms. The main players include independent full line brokerage firms, investment bank subsidiaries of chartered banks, and discount brokers. Independent full line brokerage firms offer a wide range of services, including underwriting, trading of stocks, advice and research. The full service brokerage subsidiaries of chartered banks offer the same services; however, banks brokerage firms may have a larger pre-established clientele. Finally, the discount brokers are basic stockbrokers that perform trades for clients who do not want investment advice. Banks entered the investment industry, whereby they took over full-service brokerages, introduced mutual funds to the banking industry and became part of discount brokering.
The demand for investment financial services was expanding. This became evident by the average increase in revenue, which was happening in the mid 10's. An additional indication of growth in the investment industry was the fact that the number of firms in the industry had increased from the beginning days of the investment industry. It is obvious that the industry was growing; however the cause for this growth was due to the demographics of society point towards an aging population. This aging society is comprised of active retired and semi-retired individuals who have knowledge, time and disposable income for investing purposes. Moreover, younger generations that fear the elimination of the existing of social security because of the aging population were interested in building there own retirement plan.
Secondly, the fact that people wanted to be more educated about the investments industry ties into an additional cause for growth in the industry during this era. The market was offering more information to those who wanted to be part of it. This additional information reduced investors fear of not knowing enough, and if they choose to take advantage of the available information they could capitalize on it. Also, more information gives people the perception that they are able to make an increased number of higher quality investment decisions.
Finally, the entrance of banks into the industry increased public interest. First of all, banks carry a great deal of trust, which is extremely important to the average investor. Second, banks are higher profile marketers so they reach a larger number of people. In addition, the large number of branches makes the product readily available and easily accessible. Banks also have a large existing customer base to which they can market products, and influence investing. Overall, banks increased the demand for investment services by creating interest and awareness to people who would otherwise not give extensive consideration to investments.
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