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The word "name" has many denotative meanings. One is a word by which a person, place, or thing is known. Another is a descriptive word or title. And then there's reputation, good or bad. Not only does the word "name" have many different meanings, but also names themselves have different meanings. I believe that a name is that person or thing and a description of the person's or thing's personality and being.

There are many objects that everyone knows by the same name, such as a piece of paper. Everyone who speaks the English language knows it as paper. I've never seen anyone look at a sheet of paper and call it a marker or scissors. This is because we are taught since birth to call certain objects by certain names. Also as we grow, we learn about new objects and their names. By the time we mature, we expect everyone we communicate with to know these items by the same names as we know them. Of course, there are the effects of the slang and the lingo of the region or time that we must adapt to and/or learn. However, no matter what the circumstances or situation, a piece of paper will always be a piece of paper.Names are also a description of a person or thing. Native Americans practiced this ritual of naming people with a name that described them, such as Green Cloud, Running Wolf, and She Black of Heart. According to Louise Erdrich in her article "The Names of Women," these names were later transformed by the pilgrims into names such as Catherine and Marie. Even in today's society, people can tell a lot by a person's name. For example, the name Ernest is not very popular now and is what Erdrich would call a "bad name." She claims that just by hearing the name you can tell that Ernest is either a very strong, outspoken person or very shy. This is because we expect that with a "bad name," Ernest has to deal with ridicule all his life, which meant he had to either stand up for himself or try to ignore it. By standing up for himself, he would build himself into a strong, outspoken person; however, by attempting to ignore it, he would grow up to be weak and shy.

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Micromarketing

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Over the past century there have been three changes in the orientation of marketing distribution, selling and brand management. The Internet is consolidating the fourth stage of marketings evolution marketing as managing individual relationships with customers (Doyle 000).

Since the heydays of mass marketing in the 150s, through the decades to the twenty-first century, marketing thought has pushed for smaller and smaller groups of consumers as market targets (Schiller 18 cited by Goldsmith 1). Initially the response to meeting customer needs better was market segmentation. Companies brought out an increasing number of product variants to meet the diverse needs of their customers. Media too became more segmented mass circulation newspapers and magazines were replaced by a number of specialised issues, and the digitisation of technology also facilitated an explosive growth of the number of radio and television channels. The most rapid change results from the revolution of information technology. By 001, only a decade after the emergence of the world wide web, a fundamental change in business and society had occurred- a critical mass of people, over 00 million, at home and at work, are able to communicate electronically with one another at essentially zero cost, using universal, open standards (Doyle 00).

Micro marketing is a concept that lies in the area of segmentation. It is a segmentation strategy. In Kotlers et al Principles of Marketing, micro marketing is listed as a level of market segmentation Companies can practise no segmentation (mass marketing), complete segmentation (micro marketing) or something in between (segment marketing or niche marketing) (Kotler et al 1). While segment and niche marketers tailor their offers and marketing programmes to meet the needs of various market segments, they do not customise their offers to each individual customer. Segment and niche marketing fall between the extremes of mass marketing and micro marketing. The aim of micro marketing is to get as close to the segment of one, as opposed to mass marketing which does not consider any segmentation at all. Kotler et al (1) define micro marketing as the practice of tailoring products and marketing programmes to suit the tastes of specific individuals and locations.

The Dictionary of Business, Oxford University Press (16) defines micro marketing as

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Aborigines their interpretations and representations in Australia from 1788 to 2000

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In Australia the Indigenous peoples show discrepancies in social inequalities. Through this paper it will attempt to analyze Australian Aboriginal culture, and heritage. Areas of literature, film, art, history and social sciences will be used to address the overall understanding of the interpretations and representations in Australia.

The social inequalities faced by the contemporary indigenous peoples in Australia, are largely a consequence of their colonial and developmental history. Australia was once a part of the British Empire; their constitutional, political and social institutions are representations of this. Australia has developed economies largely dependent on primary production and extractive industries, initially for English, and later world, markets. Within the political and economic framework, indigenous peoples have severely been marginalized and excluded. This exclusion and associated poverty is frequently seen as the downfall of the Aboriginal people (Berndt, and Berndt 1 p40)

At the time of Europeans arrival, Australian Aborigines were hunter-gathers. Captain Cook description of the Aborigine in 1770 was that of the noble savage. However others looked upon the hunter gather as savages, because of prior dealings with Africans, Black skin was synonymous with primitive and savage (Broom 001 P ). The colonists held two preconceptions of the Aboriginal. The educated minority who tended to romanticize them as the noble savage as seen in Kings 17 painting The Aboriginal Family (Appendix 1), while the uneducated majority considered them just savages (Broom 001p 0). Regardless of the label or preconception of the Aboriginal they were often seen as ignorant with no culture or society, a misconception leading to misunderstanding and inequality for the Aborigine.

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"The stability of a society depends on how it responds to the extremes of human behavior."

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I agree with the claim that how stable a society is depends on how it reacts to both the extremes of human behaviour,positive and negative.

If we go back in time to see how society gradually evolved, well see that the very basic reason for the formation of societies was to exercise a controlling influence on human behaviour. Early man began to hunt animals in groups. These groups became the tribes.Each tribe was governed by a set of primitive laws. Perhaps it was forbidden to kill a member of your own tribe. Also positive behaviour was rewarded,in the form of titles etc. These tribes gradually metamorphised into todays societies governed by a much more comprehensive set of laws.

There are different types of societies in the world today. On one hand we have the liberal Western societies and on the other we have fundamentalist societies like in Afghanistan. In fundamentalist societies, we often find brutal punishments for crimes. A thief may have his right hand cut off as punishment. These punishments, though inhuman, serve as a very effective deterrent and help to keep in check a society fraught by violence, poverty and illiteracy. That is the reason why such societies continue to exist even today.Rewards for positive extremes often are very rich leading to kingships or chieftainships.

Some may argue that the Western societies despite being more humane in punishments and less rewarding in nature also have managed to survive.This argument though seemingly plausible is faulty. Even in Western societies we have capital punishment. But due to their advanced nature, such societies manage to preserve their stability by other means. Punishment has taken the form of economic sanctions threatening livelihoods. Benefits have become more intangible. But the basic premise that bad behaviour should be punished and good rewarded still holds good.

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Othello

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Beginning with the opening lines of the play, Othello remains at a distance from much of the action that concerns and affects him. Roderigo and Iago refer ambiguously to a he or him for much of the first scene. When they begin to specify whom they are talking about, especially once they stand beneath Brabanzios window, they do so with racial epithets, not names. These include the Moor (I.i.57), the thick-lips (I.i.66), an old black ram (I.i.88), and a Barbary horse (I.i.11). Although Othello appears at the beginning of the second scene, we do not hear his name until well into Act I, scene iii (I.iii.48).

Othello is, in one sense of the word, by far the most romantic figure among Shakespeares heroes; and he is so partly from the strange life of war and adventure which he has lived from childhood.

Othello is an accomplished, experienced man of the world in his own estimation and in the eyes of the Venetian society; not only has he seen much in his career as a military leader, he is able to convey that experience to others. Defending himself to the Duke against Brabantios charges, Othello says of his first encounters with the aggrieved senators daughter

Beginning with the opening lines of the play, Othello remains at a distance from much of the action that concerns and affects him. Roderigo and Iago refer ambiguously to a he or him for much of the first scene. When they begin to specify whom they are talking about, especially once they stand beneath Brabanzios window, they do so with racial epithets, not names. These include the Moor (I.i.57), the thick-lips (I.i.66), an old black ram (I.i.88), and a Barbary horse (I.i.11). Although Othello appears at the beginning of the second scene, we do not hear his name until well into Act I, scene iii (I.iii.48).

Othello is, in one sense of the word, by far the most romantic figure among Shakespeares heroes; and he is so partly from the strange life of war and adventure which he has lived from childhood.

Othello is an accomplished, experienced man of the world in his own estimation and in the eyes of the Venetian society; not only has he seen much in his career as a military leader, he is able to convey that experience to others. Defending himself to the Duke against Brabantios charges, Othello says of his first encounters with the aggrieved senators daughterPlease note that this sample paper on othello is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on othello, we are here to assist you. Your cheap custom college paper on othello will be written from scratch, so you do not have to worry about its originality.

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